MSD Project Clear

MSD’s Project Clear is one of the St. Louis region’s all-time largest public investments. The 23-year, $4.7 billion infrastructure improvement program is part of an agreement with the U.S. Environmental Protection Agency and the Missouri Coalition for the Environment to improve water quality. 

Project Clear Rebrand

Apple Core Creative served in several roles, including project manager, assisting the public information team’s management and engagement of the Stakeholder Advisory Committee (SEC) and utilizing social media as a means to reach ratepayers. Creatively, our role included the 2019 Project Clear rebrand complete with new brochures, flyers, backdrops, invitations, social media graphics, infographics, car decals, presentation decks,  

MSD Diversity Annual Report 

MSD’s Diversity Team is dedicated to cultivating a workforce and environment reflective of the community it serves. In 2018 (and then again in 2019), Apple Core Creative partnered with Excel Business Concepts to write, design and produce the company’s first diversity report. We interviewed staff for feature articles, coordinated photo shoots and designed simple graphics to highlight important data points.