World Trade Center St. Louis
World Trade Center St. Louis facilitates international business growth and enhances global competitiveness throughout the St. Louis region and Southwest Illinois. It brings together a strong system of business and government agencies to enhance trade and global connectivity.
From 2008-2016, Apple Core Creative's owner managed the World Trade Center St. Louis brand. Four years after leading a complete redesign of the logo and identity, the association mandated all members adopt the global brand. Localizing a brand shared by 300 association members resulted in new materials that reflect the global brand with a dose of St. Louis flavor.
Growing Global
Designing event materials for WTC's annual luncheon, Growing Global, included theme development, logos, presentations, stage design, sponsor packets, invitations, programs, centerpieces, name tags, social media, advertisements, etc.
International brands
Under the World Trade Center umbrella were initiatives like St. Louis Mosaic Project, St. Louis-China Hub Commission, Foreign Trade Zone, and others. Each had its own brand and suite of marketing materials.
Behind the scenes
How do you stand out from a brand shared by hundreds of others? For companies needing precisely on-brand materials that also have a flare for individuality, check out what we do for more information.